MNCPA Business Development Academy

Open the door to more business, more revenue and more career success.

logoThe 2018 Business Development Academy is in progress! If you'd like more information about enrolling in the future, please contact Chandany McDermott at 952-885-5506 or via email

2018 BDA schedule:

Workshop 1: Building Your Personal Business Development Plan and Client Development
Wednesday, July 25 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 2: Cross-Serving Existing Clients and Asking for Referrals
Tuesday, Aug. 28 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 3: Referral Source Mastery
Monday, Sept. 24 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 4: Creating a Strong Personal Brand and Networking for Success
Tuesday, Oct. 30 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 5: Excelling at the Sales Process
Friday, Nov. 30 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 6: Business Developer Panel and Prospecting
Tuesday, Dec. 18 | 8:30 - 11:40 a.m. | MNCPA, Bloomington  

BDA overview:

  • Time commitment: six morning workshops spread throughout the year, with some pre-work required.
  • CPE: 21 credits total (3.5 credits per workshop).
  • NASBA Field of Study: Communications and Marketing - Non-technical
  • Instructor: Art Kuesel, a 20-year veteran of CPA firm marketing and business development.
  • Investment: $1,495 for MNCPA members and $1,795 for nonmembers. 

Business development resources

Check out these articles and tips from BDA instructor Art Kuesel. 

"Art and the BD Academy is exactly what I needed to get started in my business development role at our firm. The information is relevant, timely, and necessary for any up-and-coming CPA looking to grow. The class addresses an issue that the profession is late to pick up on, that being – how do accountants become and remain successful relationship providers in today’s business landscape."
- Devin J. Barnas, Mowery & Schoenfeld, LLC


Contact the MNCPA at 952-831-2707 or via email