Strategic Planning

Code: SP

Space is available, but online registration has closed. Please call 952-831-2707 to register.

Date Monday, April 23, 2018
Time 8:30am - 4:30pm
Central Time
Location Minnesota Society of CPAs
1650 W 82nd St Ste 600
Bloomington, MN 55431-1458
Map & directions
CPE credits CPE 8.0
of study
Business Management & Organization - Non-Technical (8.0)
Instructor Ronald Baker
VeraSage Institute
Standard member fee $325.00
checkmarkStandard nonmember fee $375.00

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If your company's strategic plan is outdated, weak or worse -- nonexistent -- you're operating without clear direction, leaving dollars on the table for competitors. Your organization's purpose, where and how it competes, its ideal customers, market positioning, branding and pricing strategies all need to align. Explore these critical topics and discover practical insights and inspiration to help you develop -- or improve -- the strategic plan for your business.

Who should take this program?

Any business owner or leader looking to create, improve or re-energize their organization's strategic plan

Major subjects

  • Uncovering why your company is in business in the first place
  • Looking beyond profits -- what's your company's calling?
  • Generalist vs. specialist -- which should you be?
  • How to leverage your intellectual capital (human, social and structural) more effectively
  • Ways to add value through your methods and approaches
  • Identifying your best customers
  • Homing in on your company's core competencies and competitive advantages
  • Seven secrets of success from the world's greatest professional firms

Learning objective(s)

  • Understand why business models are the most disruptive threats to the marketplace
  • Understand how to de-commoditize your offerings and add more value
  • Understand how positioning involves trade-offs
  • Understand why all transformations are linguistic


Course code Code SP
Sponsor MNCPA
NASBA ID#: 139884
Level Basic
Format Group Live
Prerequisites Prereq. None