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New PSA campaign urges young working adults to Feed the Pig™
 Remember when you were a kid and all it took to manage your finances was
regularly dropping coins in your piggy bank? It’s time for millions of young
working Americans to start doing that again, according to a new public service
announcement (PSA) campaign from the American Institute of Certified Public
Accountants (AICPA), Ad Council, the
MNCPA, and other state CPA societies.
The campaign’s icon, Benjamin Bankes, the traditional childhood piggy bank
transformed into an attention-grabbing icon, inspires 25-34 year olds to
reignite the savings habit by taking small, easy steps to take control of their
finances. Through a variety of media, including TV, radio, print, Web, digital
and outdoor advertising such as billboards and bus kiosks, the campaign’s call
to action, Feed the Pig, reinforces the message to young working
Americans to get reacquainted with the piggy bank concept and to save and build
long-term financial security. To begin taking these small steps, the target
audience can find free financial information and tools by visiting a new Web
site, www.FeedthePig.org.
Smart money management now helps build a solid financial foundation for the
future. Sticking to a monthly budget, cutting up a credit card and opening up a
401(k) are just a few basic steps to begin. “Younger adults often don’t realize
what a big difference even ‘small change’ makes. By forgoing the morning latte
and saving this money, in twenty years you could have over $60,000 in the bank.”
says Daphne Siegert, MNCPA communications director.
The Feed the Pig campaign is the latest component in the CPA profession’s pro
bono 360 Degrees of Financial
Literacy effort which aims to educate Americans, from school children to
retirees, on financial topics that apply specifically to their stage of life.
Feed the Pig™ — advice 25-34 year olds can bank on!
The campaign's Web site
www.FeedthePig.org provides a variety of resources including these small,
easy steps for building up savings:
Feed the Pig is a trademark of the American Institute of Certified Public
Accountants.
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MNCPA Resources
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