Advertise in The Footnote
A magazine for MNCPA members
About The Footnote
In its 70+ years, The Footnote has evolved from a well-read newsletter to the highly respected feature-driven member magazine of the Minnesota Society of CPAs.
Content is focused on information important to the success of CPAs and their businesses. Many businesses continue to advertise year after year. A recent Communications Survey showed that The Footnote has an 90% readership, which means your advertising will be seen by our members.
Original Footnote articles are frequently reprinted in national and international publications. In 2004, The Footnote received the President's Award from the Midwest Society of Association Executives.
The Footnote's 32-page magazine-style format incorporates four-color printing on quality paper stock. Regular columns and special features make up the written content. Graphics and photographs are important elements in appealing to readers.
Advertising in The Footnote provides CresaPartners with an affordable way to reach corporate decision makers, and is a key part of marketing and branding our corporate real estate services.
-- Kelly S. Phelps
Director of Marketing & HR
CresaPartners
View some recent examples below, or read the online Footnote archive.
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Why advertise?
- Your ad reaches a targeted group of over 9,200 CPAs, including business executives, educators and legislators.
- High visibility for your ad assured by the limited amount of advertising we accept.
- Discounts for multiple insertions and special offers get you the most for your ad dollar.
- 85% of our members are considered financial decision makers.
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Months published
- December/January
- February/March
- April
- May
- June/July
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- August
- September
- October
- November
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Publication is printed the first of each month and typically arrives in members mailboxes by the 10th of each month.
» View our editorial calendar
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Ad specifications & sizes
PC formats accepted
- High resolution PDF
- Adobe Illustrator CS3 or lower
- Adobe Photoshop CS3 or lower
- Adobe InDesign CS3 or lower
|
Macintosh formats accepted
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Please be sure to package fonts or convert to outlines prior to sending
Ad dimensions
Publication is a full color and 8.5" x 11" in dimensions. Your ad can either be full color or black and white.
| Ad type |
Ad size |
Other notes |
| Full page color |
8.5" w x 11" h |
1/4" bleed |
| Full page black & white |
7.2" w x 9.7" h |
No bleed required |
| Half page |
7.2"w x 4.75" h |
Horizontal |
| Quarter page |
3.5" w x 4.75"h |
|
| Eighth page |
3.5" w x 2.29" h |
Horizontal |
| Eighth page |
2.29" w x 3.5" h |
Vertical |
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Display advertising rates
Please request a media kit, which includes advertising rates, demographic information, and a copy of The Footnote. Media kits are sent via U.S. mail.
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2010 Deadlines
| Publication Month |
Insertion Deadline |
Artwork Deadline |
| February/March |
December 22 |
January 5 |
| April |
February 23 |
March 2 |
| May |
March 23 |
April 1 |
| June/July |
April 22 |
May 2 |
| August |
June 22 |
July 1 |
| September |
July 22 |
August 3 |
| October |
August 24 |
September 1 |
| November |
September 22 |
October 1 |
| December/January |
October 22 |
November 2 |
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Billing
Billing information must accompany display and classified ads at time of submission. Advertisers are issued an invoice, along with a copy of The Footnote at the time of distribution. First-time advertisers are required to submit payment with ad submission.
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Terms and conditions
MNCPA reserves the right to refuse ads.
Advertiser assumes liability for the content of its ad.
Ads for any continuing education programs will not be accepted.
Black and white ads cannot bleed.
A specific position in the publication cannot be guaranteed.
Payment is required at time of submission for first-time advertisers.
Refunds are not given to ads removed prior to 30 days.
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Editorial calendar
| Issue |
Topic |
| February/March 2010 |
Education and Learning |
| April 2010 |
Workplace issues |
| May 2010 |
Corporate |
| June/July 2010 |
Career Development |
| August 2010 |
Technology |
| September 2010 |
Business innovation and marketing |
| October 2010 |
Tax |
| November 2010 |
Leadership |
| December 2010/January 2011 |
Professional issues and updates |
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Place an ad
To place a display ad, please contact Leslie Mueller by e-mail or at 952-885-5520.
Submit finished ads to:
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Postal mail: Footnote Advertising Minnesota Society of CPAs 1650 West 82nd Street, Suite 600 Bloomington, MN 55431-1183
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Email: advertising@mncpa.org |
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