Advertise in The Footnote
A magazine for MNCPA members
Why advertise?
Content is focused on information important to the success of CPAs and their businesses. Many businesses continue to advertise year after year. A recent Communications Survey showed that The Footnote has an 90% readership, which means your advertising will be seen by our members.
Original Footnote articles are frequently reprinted in national and international publications. In 2004, The Footnote received the President's Award from the Midwest Society of Association Executives.
The Footnote's 32-page magazine-style format incorporates four-color printing on quality paper stock. Regular columns and special features make up the written content. Graphics and photographs are important elements in appealing to readers.
- Your ad reaches a targeted group of over 9,400 CPAs, including business executives, educators and legislators.
- High visibility for your ad assured by the limited amount of advertising we accept.
- Discounts for multiple insertions and special offers get you the most for your ad dollar.
- 85% of our members are considered financial decision makers.
Testimonials
Advertising in The Footnote provides CresaPartners with an affordable way to reach corporate decision makers, and is a key part of marketing and branding our corporate real estate services.
-- Kelly S. Phelps
Director of Marketing & HR
CresaPartners
“Advertising in the Footnote has greatly enhanced our exposure and brand identity in the CPA community, as well as providing several new qualified project leads”
-- Patrick Schmidt, ASA
President
Valuation Consulting Group
View some recent examples below, or read the online Footnote archive.
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Months published
- December/January
- February/March
- April
- May
- June/July
|
- August
- September
- October
- November
|
Publication is printed the first of each month and typically arrives in members mailboxes by the 10th of each month.
» View our editorial calendar
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Ad specifications & sizes
PC formats accepted
- High resolution PDF(preferred)
- Adobe Illustrator CS5.5 or lower
- Adobe Photoshop CS5.5 or lower
- Adobe InDesign CS5.5 or lower
|
Macintosh formats accepted
- High resolution PDF (preferred)
|
Please be sure to package fonts or convert to outlines prior to sending
Ad dimensions
Publication is a full color and 8.5" x 11" in dimensions. Your ad can either be full color or black and white.
| Ad type |
Ad size |
Other notes |
| Full page color |
8.5" w x 11" h |
1/4" bleed |
| Full page black & white |
7.2" w x 9.7" h |
No bleed required |
| Half page |
7.2"w x 4.75" h |
Horizontal |
| Third page |
2.5"w x 10" h |
Vertical |
| Quarter page |
3.5" w x 4.75"h |
Vertical |
| Eighth page |
3.5" w x 2.29" h |
Horizontal |
| Eighth page |
2.29" w x 3.5" h |
Vertical |
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Display advertising rates
You can download 2012 media kit, which includes advertising rates, demographic information, and a copy of The Footnote. Media kits are sent via U.S. mail or you download our rate card
2012 Advertising Rate card
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| Publication Month |
Insertion Deadline |
Artwork Deadline |
| April |
February 28 |
March 9 |
| May |
March 26 |
April 9 |
| June/July |
April 27 |
May 7 |
| August |
June 25 |
July 9 |
| September |
July 25 |
August 8 |
| October |
August 27 |
September 7 |
| November |
September 24 |
October 8 |
| December/January |
October 26 |
November 5 |
February/March
|
January 7 |
December 27 |
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Billing
Billing information must accompany display and classified ads at time of submission. Advertisers are issued an invoice, along with a copy of The Footnote at the time of distribution. First-time advertisers are required to submit payment with ad submission.
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Terms and conditions
MNCPA reserves the right to refuse ads.
Advertiser assumes liability for the content of its ad.
Ads for any continuing education programs will not be accepted.
Black and white ads cannot bleed.
A specific position in the publication cannot be guaranteed.
Payment is required at time of submission for first-time advertisers.
Refunds are not given to ads removed prior to 30 days.
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2012 Editorial calendar
| Issue |
Themes and potential topics* |
| April 2012 |
Fraud/forensic accounting - identity theft, technology, forensic accounting |
| May 2012 |
Corporate - disaster recovery planning, human resource issues |
| June/July 2012 |
Business Operations - business development and marketing |
| August 2012 |
Technology - outsourcing of technology operations, "how-to" technology, working with overseas operations |
| September 2012 |
Education/learning - how to make the most of your CPE education/training, accounting students in today's classroom |
| October 2012 |
Tax - Tax research software, tax resources |
| November 2012 |
Global business - business etiquette, working for a global company, setting up global assignments |
| December 2012/January 2013 |
Minnesota business issues - trends in small business start-ups, Minnesota economic health |
| February/March 2013 |
Leadership - issues related to leadership and growing leadership
*Themes and topics are subject to change |
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Place an ad
To place a display ad, please contact Leslie Mueller by e-mail or at 952-885-5520.
Submit finished ads to:
 |
Postal mail:
Footnote Advertising
Minnesota Society of CPAs
1650 West 82nd Street, Suite 600
Bloomington, MN 55431-1183
|
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E-mail:
advertising@mncpa.org |
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