Advertise in Footnote Magazine

About Footnote

Footnote is the MNCPA’s flagship publication covering accounting news, technology trends, personal development tips and MNCPA offerings. Advertising in Footnote is an effective way to reach an engaged audience and grow brand awareness.

Five reasons to consider a print advertising campaign:April18 small

  1. It’s tangible. Nearly half of MNCPA members keep their copy of Footnote and reference it later.
  2. It strengthens your brand. You control the images, text, colors and fonts, solidifying your brand identity.
  3. It reaches a targeted audience. Footnote is written specifically for CPAs and financial professionals. Your message will reach the right hands.
  4. It engages with members. Unlike websites, which get skimmed by readers, Footnote contains relevant articles enticing members to thoroughly read the entire publication.
  5. It shows credibility. Driving members to your website or business through print assures them that you are a legitimate business ready to help them solve a business need. 

Other stats about Footnote (from 2016 readership survey)

  • 100% of the more than 8,500 MNCPA members receive Footnote
  • 96% of members read Footnote
  • 85% of members are in a financial decision-making or advisory role for their business
  • 42% of members keep their copy of Footnote to reference later
  • 20% of members reportedly visit the website or contact the company after seeing a print advertisement in Footnote

View the latest issue of Footnote

2017 Footnote ad rates

Ad Type 9 times* 6 times* 3 times* 1 time
Covers** (w x h)
Back Cover (8.5" x 11" with 1/4" bleed) $1,960 $2,040 $2,070 $2,130
Inside Front Cover (8.5" x 11" with 1/4" bleed) $1,680 $1,720 $1,750 $1,810
Inside Back Cover (8.5" x 11" with 1/4" bleed) $1,680 $1,720 $1,750 $1,810
Interior pages (w x h)
Full page (8.5" x 11" with 1/4" bleed) $1,335 $1,385 $1,420 $1,480
Half page (7.5" x 4.875") $715 $760 $790 $855
Third page (2.33" x 10") $550 $590 $625 n/a
Quarter page (3.625" x 4.875") $410 $450 $480 $540
Eighth page (3.625" x 2.315 OR 2.315 x 3.625) $270 $310 $340 $400
Advertorials: Business Perspective Read sample One-time placement
One page (600 words including title and subtitles) $2,780
Two-page spread (1,200 words including title and subtitles) $4,150

*Per insertion. Ads must run in consecutive issues. No advertising agency discounts.
**Only available for 9-time insertion rate.
Black and white rates are available upon request.
Digital advertising included

Download Footnote ad rate card (PDF)


Issue Insertion
April Feb. 23, 2018 March 5, 2018
May March 23, 2018 April 6, 2018
June/July April 23, 2018 May 7, 2018
August June 22, 2018 July 6, 2018
September July 27, 2018 Aug. 6, 2018
October Aug. 24, 2018 Sept. 7, 2018
November Sept. 21, 2018 Oct. 5, 2018
December/January Oct. 26, 2018 Nov. 5, 2018
February/March Dec. 21, 2018 Jan. 7, 2018
Publication is printed the first of each month and typically arrives in member mailboxes by the seventh day of each month.

Digital advertising included:Digital Footnote ad sample

Based on the size and term of your adveritisng, advertisers have the opportunity to also have exposure on the digital pages of Footnote. Digital ads are featured in the same issue as the print ad. Digital ads are included with

  • 3 time or longer insertion order for a full-page ad or any of our cover pages
  • 6 time or longer insertion order for a half-page ad
  • 9 time or longer insertion order for a thrid-page ad


  • 350px by 250px and at least 96 dpi
  • URL to link image

Terms and conditions

  • MNCPA reserves the right to refuse ads
  • Ads promoting continuing education will be considered but not guaranteed
  • Advertiser assumes liability for the content of its ad
  • A specific position in the publication cannot be guaranteed
  • Payment is required at time of submission for first-time advertisers
  • Refunds are not given to ads removed prior to 30 days

Reserve ad space in Footnote

Leslie Mueller
Business Development Specialist

“Advertising in Footnote is a smart investment for my business. Most of our leads come from referrals, and CPAs are some of the best referral sources. Footnote allows us to economically and accurately build our brand with this key constituency group of Minnesota-based CPAs. – Dan Mulvaney, M&A Advisor Sunbelt Business Advisors