About the 2018 Management of an Accounting Practice Survey

The MNCPA participates in a national Management of an Accounting Practice (MAP) Survey conducted jointly by the AICPA and CPA.com. An analysis is prepared using only Minnesota data allowing firms a better comparison to their own accounting practices.

Managing partners should use this information to evaluate their firm's competitive position in providing services to customers and in recruiting and retaining employees. Results are grouped by small ( <$500K in revenue), medium ($500K-$1.5M in revenue) and large firms ($1.5M+ in revenue) making it easier to compare your firm to a similar sized firm.

Learn more about the survey

Take the survey

View the 2016 results

2016 MAP Survey results overview

Firm information (pages 3-4): Firm size and type, region, firm tenure, association/network membership. See the makeup of the participating firms.

Highlight: 59% of MN firm survey participants have been in business for more than 21 years

Key performance indicators (pages 5-6): Net client fees, accounts receivable/WIP, net remaining per owner, service fees as a percent of net client fees. Compare key statistics.

Financial (pages 7-8): Selected financials, income, expenses. Where are revenues being spent, and, more importantly, what remains?

Highlight: Net client fees are up 6%

Staffing and compensation (pages 9-12): Number of staff, compensation, average billing rate. Are your billing rates and compensation comparable to other Minnesota firms?

Benefits (pages 13-14): Types of fringe benefits offered, with health insurance specifics. Are you able to attract and retain top employees?  

Highlight: 86% of MN firm survey participants pay for professional dues and 77% pay for professional licenses

Technology (page 15):  Offers a breakdown of technology usage, including social media. Are your technology uses similar?

Highlight: 62% of MN firm survey participants use cloud-based software

Owner-partner (pages 16-17): Types of owner-partner agreements in place, last partner agreement update, partner compensation formula. How does your firm compare?

Highlight: Only 10% of MN firm survey participants have a formal partner in training program

"Top Performing" firms include the top 25% of firms with regard to net income per partner. Top Performers are based only on earnings, not benefits or balance.

Midwest region includes firms in: MN, ND, SD, NE, KS, MO and IA.

  View the 2016 results