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Management & Business Advisers Conference
(In-person and virtual)

2022 sponsorship and exhibiting information

Why attend MBAC22?

We are BACK and IN-PERSON! COVID-19 has made us change how we do business. You and your sales team have not been able to have coffee, lunch or even just stop by our members' offices to say hi. We know personal interactions are critical for relationship-building. It is times like these that we have to “be ready for anything” and embrace new ways to connect.

MBAC22 will provide you with the opportunity to engage with those attendees who attend in-person, along with allowing you access to those that are choosing to be virtual. We know that this will have a different feel, but one thing is the same: Our members want to connect with you and learn about the products and services you offer to help them be successful.

We held the MNCPA Management & Business Advisers Conference virtually in 2020 and 2021. In total, more than 600 attendees from business and industry and public accounting came together to explore the latest developments and key issues impacting CFOs, controllers and other corporate finance professionals. Sponsoring at MBAC22 is a great opportunity for you to connect with this audience!

Event details

Date: June 13 (in-person) June 14-15 (virtual)
Location: In-person - Mystic Lake Event Center (Monday, June 13 only)
Limited vendor availability!

Reserve your vendor booth today!

Who attends

Financial leaders and decision-makers are the key audience of MBAC22.
Demographics of MBAC attendees

Companies who exhibit/sponsor


  • Banks/credit unions
  • CPA firms
  • Financial software providers
  • ERP or SAP solutions
  • Business analytics providers
  • Employee benefit companies
  • Office supply companies
  • Law firms
  • Internal auditing software
  • Executive career coaches
  • Staffing & recruiting firms
  • Payroll providers
  • Remote shopping services 
  • Multistate tax solutions (SALT)
  • Insurance providers
  • Health & wellness providers
  • Cyber-liability insurance
  • Commercial real estate companies
  • Telecommunication providers
  • Food delivery services
  • Business consulting firms
  • Promotional marketing companies
  • Expense reporting software
  • Employee incentive companies
  • HR outsourcing firms

Exhibitor and sponsorship rates

Tier I - $500

Virtual booth only

Tier II - $1,500

In-person exhibit AND virtual exhibit booth (maximum 15 booths)

Sponsored session only

$2,500 (sold out)

  • Virtual booth each day
  • Banner ad within conference virtual platform.
  • Listing in conference program
  • Post-conference attendee list.
  • 8' x 10' exhibit booth, including table and two chairs
  • Two passes for company representatives
  • Opportunity to enjoy all breaks lunches
  • Plus, two tickets to attend happy hour on Monday, June 13 at the end of day. 
  • Pre-/-post-conference attendee list
  • Opt-in/out lead generation with conference platform (tbd)
  • Banner ad within conference platform
  • Listing in conference program
  • Plus, opportunity to have a virtual booth June 14 - 15. 
  • Provide a 50-minute CPE educational session.
  • Full-page ad in conference program.
  • Logo and mention in conference brochure (dependent on commiment date)
  • Mention in pre-event emails (dependent on commitment date).
  • 30-second commercial to be played prior to sessions.
  • Banner ad within conference virtual platform.
  • Listing in conference program
  • MNCPA to market and promote session in conference materials.
  • Post-conference attendee list.

Note: The MNCPA will list all sponsors’ and exhibitors’ company logos and links on the MBAC22 Conference website, conference program and within conference application platform.


$1,000 for up to 10,000 impressions
The Minnesota Society of CPAs will help to drive traffic to you through our remarketing ad campaign. We do all the work and you reap all the rewards. 
Learn more about retargeting.

Why retarget? 
  • Click-through rates are 10x those of standard display ads.
  • Has been demonstrated to increase business name searches by over 1000%.
  • 60% of viewers notice and consider purchasing products from retargeting ads.
  • Retargeted prospects are 43% more likely to convert than those served standard display ads.
Campaign includes:
  • Up to 10,000 impressions.
  • Placement on high-traffic websites for 30 days.
  • Ad optimization to reach your target audience.
  • Report of performance at the end of the campaign.

Become a MBAC22 Virtual exhibitor or sponsor

Reserve your vendor booth today!

For more information, contact 
Leslie Mueller, Strategic Partnership Specialist

“My experience working with the MNCPA has been outstanding. Their process, reporting, (pre- post-event) and organization at shows makes it a pleasant, efficient experience for both the clients, as well as the sponsors. Very much looking forward to working together in 2020 and beyond."
Holly Swirtz, strategic relationships, Thomson Reuters