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66th Annual MNCPA Tax Conference (Virtual)

2020 Sponsorship and exhibit fees

Roll with it

Why attend TAX20 Virtual?

COVID-19 has made us change how we do business. You and your sales team have not been able to have coffee, lunch or even just stop by our members’ offices/firms to say hi. We know these interactions are critical for relationship-building. It is times like these that we have to “roll with it” and embrace new ways to connect. TAX20 Virtual will have a different feel, but one thing is the same: Our members want to learn about the products and services you offer to help them be successful.

The 66th Annual MNCPA Tax Conference traditionally has been the largest event of its kind in the Midwest. Held annually in November, more than 1,400 public and corporate tax professionals come together and explore the latest developments in tax law, legislation and regulation. Sponsoring or exhibiting at the Tax Conference is a great opportunity for you to connect with this audience!

Reserve your virtual booth space today!

Event details

Date: November 16-18, 2020
Location: Virtual (Online)

Who attends

Financial leaders and decision-makers are the key audience of TAX20 Virtual. 
Who attends MNCPA Tax Conference

Companies who exhibit/sponsor

  • Banks/credit unions
  • Law firms
  • Tax research software
  • ERP or SAP solutions
  • Business analytics providers
  • Employee benefits firms
  • Insurance providers
  • Technology providers
  • Document retention/shredding services
  • Cost segregation services
  • Office supply companies
  • Health & wellness providers
  • Cyber-liability insurance providers
  • Financial reporting software
  • Commerical Real Estate firms
  • Wealth management firms
  • Practice management tools
  • Executive career coaches
  • Business consulting firms
  • Promotional/marketing companies
  • Staffing and recruiting companies
  • Expense software providers
  • Payroll service providers
  • R&D tax research
  • Commercial real estate companies
  • Telecommunication providers
  • IT service companies
  • CPA firm website creators

Thank you to our current TAX20 Virtual sponsors and partners

Thank you 2020 Tax20 Virtual sponsors and partners

Exhibitor and sponsorship rates

Tier I - $500

Tier II - $1,000

Tier III - $2,500 (maximum of 4)

  • Virtual boothduring lunch each day.
  • Booth's Zoom link to be shared with conference attendees.
  • Half-page ad in conference program.
  • Banner ad within conference virtual platform.
  • Post-conference attendee list.
All of Tier I, plus:
  • 30-second promotional video to be played prior to sessions.
    • MNCPA to determine time and session. 
  • Opportunity to provide a demonstration for conference attendees.
    • Demonstration to take place during 20-minute morning break.
    • MNCPA to market and promote demonstration to conference attendees through emails and other marketing promotions.
  • Virtual booth.
  • Provide a 50-minute educational session to conference attendees.
  • Full-page ad in program.
  • Mention in pre-event emails (dependent on commitment date).
  • Two social media posts
  • 30-second promotional video to be played prior to sessions.
    • MNCPA to determine time and session.
  • Promotion of session in pre-event emails 
  • Post-conference list
  • Banner ad within conference platform

Note: The MNCPA will list all sponsors’ and exhibitors’ company logos and links on the Tax Conference website and within conference application platform.


Expand your vistability to conference attendees by participating in one of these exclusive opportunities. 

Handing out your swag is a little harder in a virtual world, so why not sponsor our Swag Bag. Sponsor one of these items and your logo will be included. All items will be sent directly to conference attendees prior to the conference.

Limited opportunity. Virtual booth purchase not required.

  • Can Koozie - $1,100 – Sponsored by Thomson Reuters
  • Webcam cover - $1,200 - Sponsored by Newgate School
  • Yoga band - $1,400 – Sponsored by Dell Technologies
  • Hand sanitizer - $1,750
  • Screen cleaner & cloth - $2,050
  • Touchless key - $2,500

Pricing includes logo placement, packaging, shipping and postage.

Lead generation is hard to do in a virtual environment. We created a way for conference attendees to provide you with a virtual business card. Donate a door prize (minimum $100 value) and receive conference attendees, names, emails and phone numbers. Conference attendees will use this form to be eligible for the door prizes donated by our vendors. Purchase of virtual booth required. 

Donate a door prize and receive conference attendees virtual business card. Door prize must be a minimum value of $100. List will include name, company, emails and phone numbers.

$1,000 for up to 50,000 impressions
The Minnesota Society of CPAs will help drive traffi  c to you through our remarketing ad campaign. We do all the work and you reap all the rewards.

Purchase of virtual booth required. 

Why retarget? 
  • Click-through rates are 10x those of standard display ads.
  • Has been demonstrated to increase business name searches by over 1000%.
  • 60% of viewers notice and consider purchasing products from retargeting ads.
  • Retargeted prospects are 43% more likely to convert than those served standard display ads.
Campaign includes:
  • Up to 50,000 impressions for $1,000.
  • Ad creation.
  • Placement on high-traffi  c websites for 30 days.
  • Ad optimization to reach your target audience.
  • Report of performance at the end of the campaign.

Become a TAX20 Virtual exhibitor or sponsor

Reserve your virtual booth space today!

Submit questions and completed forms to:
Leslie Mueller
Business Development Specialist

“My experience working with the MNCPA has been outstanding. Their process, reporting, (pre- post-event) and organization at shows makes it a pleasant, efficient experience for both the clients, as well as the sponsors. Very much looking forward to working together in 2020 and beyond."
Holly Swirtz, strategic relationships, Thomson Reuters