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Tax Conference

2022 Sponsorship and advertising fees

Why attend TAX22?

WE ARE BACK AND IN-PERSON! COVID-19 has changed how we do business. You and your sales team have not been able to have coffee, lunch or even just stop by our members’ firms and offices to say hi. We know personal interactions are critical for relationship-building. It is times like these that we have to have a “master strategy” and embrace new ways to connect. TAX22 will have a different feel, but one thing is the same: Our members want to connect with you and learn about the products and services you offer to help them succeed.

The MNCPA Tax Conference traditionally has been the largest event of its kind in the Midwest. Held annually in November, more than 1,100 public and corporate tax professionals come together and explore the latest developments in tax law, legislation and regulation. Sponsoring or advertising is a great opportunity for you to connect with this audience!

Exhibitor/sponsorship information coming soon.

Event details

Date: November 14-15, 2022 
Location: Minneapolis Convention Center

Who attends

Tax practitioners, advisers and preparers who work in public practice; tax and financial staff and leaders working for small and large businesses; staff and leaders working in tax roles for government entities.

Companies who sponsor and advertise

  • Banks/credit unions
  • Law firms
  • Tax research software
  • ERP or SAP solutions
  • Business analytics providers
  • Employee benefits firms
  • Insurance providers
  • Technology providers
  • Document retention/shredding services
  • Cost segregation services
  • Office supply companies
  • Health & wellness providers
  • Cyber-liability insurance providers
  • Financial reporting software
  • Commerical Real Estate firms
  • Wealth management firms
  • Practice management tools
  • Executive career coaches
  • Business consulting firms
  • Promotional/marketing companies
  • Staffing and recruiting companies
  • Expense software providers
  • Payroll service providers
  • R&D tax research
  • Commercial real estate companies
  • Telecommunication providers
  • IT service companies
  • CPA firm website creators

Thank you to our 2021 Tax21 partners and sponsors 

Sponsorship and advertising rates

Tier I - $500 (virtual only)

Tier II - In-Person - $1,750

Tier III - Sponsored sesson (maximum 4) $3,000

  • Virtual booth each day.
  • Banner ad within conference virtual platform.
  • Post-conference attendee list.
  • Company logo/link on conference website.
Deadlines: TBD
  • 8' x 10' exhibit booth, including table and two chairs
  • Two passes for company representatives
  • Opportunity to enjoy all breaks lunches
  • Plus, two tickets to attend happy hour on Monday, Nov. 14
  • Pre-/-post-conference attendee list
  • Opt-in/out lead generation with conference platform (tbd)
  • Banner ad within conference platform
Deadlines: TBD
  • Virtual booth each day. In-person booth additional.
  • Provide a 50-minute CPE educational session.
  • Full-page ad in digital conference program.
  • Mention in pre-event emails (dependent on commitment date).
  • 30-second commercial to be played prior to sessions.
  • Banner ad displayed in conference virtual platform.
  • MNCPA to market and promote session in conference materials.
  • Post-conference attendee list.
  • Company logo/link on conference website. 
Deadlines: TBD


The MNCPA will list all sponsors’ and exhibitors’ company logos and links on the Tax Conference website and within conference application platform.

NOTE: Due to Covid-19 we are allowing only two company representative to participate at your tradeshow booth each day. 


Expand your vistability to conference attendees by participating in one of these exclusive opportunities. 
  • Breakfast sponsor $750
  • Morning/afternoon break sponsor $1,500
  • Lunch sponsor $2,500
  • Happy Hour sponsor - $3,000


$1,000 for up to 10,000 impressions
The Minnesota Society of CPAs will help drive traffic to you through our remarketing ad campaign. We do all the work and you reap all the rewards.

Purchase of virtual booth required. 

Why retarget? 
  • Click-through rates are 10x those of standard display ads.
  • Has been demonstrated to increase business name searches by over 1000%.
  • 60% of viewers notice and consider purchasing products from retargeting ads.
  • Retargeted prospects are 43% more likely to convert than those served standard display ads.
Campaign includes:
  • Up to 10,000 impressions for $1,000.
  • Ad creation.
  • Placement on high-traffic websites for 30 days.
  • Ad optimization to reach your target audience.
  • Report of performance at the end of the campaign.

Become a TAX22 sponor or exhibitor

Sponsorship and exhibitor information coming soon.

Questions or to inquire more contact, 
Leslie Mueller, Strategic Partnership Specialist

“My experience working with the MNCPA has been outstanding. Their process, reporting, (pre- post-event) and organization at shows makes it a pleasant, efficient experience for both the clients, as well as the sponsors. Very much looking forward to working together in 2020 and beyond."
Holly Swirtz, strategic relationships, Thomson Reuters