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MNCPA Tax Conference

2020 Sponsorship and exhibit fees

COVID-19 update

With a focus on health and safety, MNCPA is offering online and virtual events and CPE programs in place of in-person events at this time. We continue to evaluate the situation and evolve our programming as needed. Visit our pandemic planning page for resources to help your business navigate changes due to COVID-19.

The 66th Annual MNCPA Tax Conference is the largest event of its kind in the Midwest. Held annually in November, more than 1,400 public and corporate tax professionals come together and explore the latest developments in tax law, legislation and regulation. Sponsoring or exhibiting at the Tax Conference is a great opportunity for you to connect with this audience.

Conference attendees come together to hear about state and federal tax updates, process improvements for their practice and how to be a better financial leader at their company. They also come to network and learn how YOU can provide business solutions for them today and tomorrow.

Download exhibitor/sponsorship registration form(pdf)

Event details

Date: November 16-17, 2020
Location: Minneapolis Convention Center, Minneapolis, MN
Attendee size: 1,400

Who attends the Tax Conference?

CPAs from small local firms to the Big Four annually attend, tax professionals, enrolled agents and CPAs looking to obtain amazing education! 

Companies who exhibit/sponsor

  • Banks/credit unions
  • Law firms
  • Tax research software
  • ERP or SAP solutions
  • Business analytics providers
  • Employee benefits firms
  • Insurance providers
  • Technology providers
  • Document retention/shredding services
  • Commerical Real Estate firms
  • Wealth management firms
  • Practice management tools
  • Executive career coaches
  • Business consulting firms
  • Promotional/marketing companies
  • Staffing and recruiting companies
  • Expense software providers
  • Payroll service providers
  • R&D tax research
  • Cost segregation services
  • Office supply companies
  • Health & wellness providers
  • Cyber-liability insurance providers
  • Financial reporting software
  • Commercial real estate companies
  • Telecommunication providers
  • IT service companies
  • CPA firm website creators
See who exhibited at Tax19

Sponsorship rates

Lunch Happy
Lanyard Wi-Fi Breakout
$5,000 $3,500 $3,000 $3,000 $3,000 $2,500 $2,500 $2,000 $2,000 $500 ea.

*An exhibitor booth must be purchased to take advantage of these sponsorship opportunities.
*No more than one company from the same industry will be allowed to be a happy hour sponsor.

Sponsorship level details

Exhibiting rates

Deadline Table
Mezzanine level
Single booth
Lower level
Single booth
Mezzanine level
Double booth
Lower level
Double booth
Mezzanine level
Sept. 4, 2020 $1,540 $1,625 $1,790 $3,195 $3,530

*Registration forms submitted after the early bird date of Sept. 4, 2020 will be subject to a $200 rate increase.

Trade show floor layout (PDF)

Last updated January 6, 2020.
No more than three companies from the same industry on each level.


To be included in the following marketing materials, registration form and full payment must be received.

  • Conference brochure - Sept. 4, 2020
  • Conference program - Oct. 5, 2020


Lunch is not included in your sponsorship or exhibiting package. Lunch tickets can be purchased for $30 per lunch per day. These must be pre-ordered. Dunn Brothers has a cafe in the Minneapolis Convention Center and many restaurants nearby.

Advertising and attendee list
All exhibiting companies will receive an electronic version of the attendees list by Friday, Nov. 13. Only premium sponsors will receive the early-bird list to do pre-event marketing. List will include name, title (if provided), company, address. Emails and phone number are NOT provided. 

Advertising in the Tax Conference program can allow your company to gain additional exposure to conference attendees, even if you can't be an exhibitor or sponsor. A conference program is given to each conference attendee with their materials. The conference program includes, list of exhibitors/sponsors, agenda, session information and other activities at the conference. Deadline to be included or to submit advertising is Oct 5, 2020.

Additional tables/decor
Jeremy Egenberger, account executive
Brede Exposition Services
Identify yourself with the MNCPA Tax Conference.

Electrical services
MCC Exhibitor Services
Identify yourself with the MNCPA Tax Conference.
Cost: approx. $110 if pre-ordered


Option 1 - Sunday, Nov. 15 | 1:00 - 4:00 p.m.
Option 2 - Monday, Nov. 16 | 6:00 - 7:30 a.m.


Tuesday, Nov. 17 | after final afternoon break

Booth specifications

  • Each booth is 10 ft wide by 8 ft deep
  • 6' draped and skirted table with two folding chairs
  • Booth sign with company name
  • Wi-Fi services, electricity is additional
  • Area is carpeted
  • No more than 5 company representatives may sit at your booth

Download exhibitor/sponsorship registration form(pdf)

Become a Tax Conference exhibitor or sponsor

Leslie Mueller
Business Development Specialist

Trade show exhibitor tips

Plan your booth to optimize lead generation and sales. Learn from common exhibitor mistakes we've seen.
Read the guide

“My experience working with the MNCPA has been outstanding. Their process, reporting, (pre- post-event) and organization at shows makes it a pleasant, efficient experience for both the clients, as well as the sponsors. Very much looking forward to working together in 2020 and beyond."
Holly Swirtz, strategic relationships, Thomson Reuters