Tax Campaign

Promoting the value of CPAs

Every tax season, the MNCPA highlights the CPA profession through client brochures, digital advertisements and media stories.

Client brochures promote CPA services

This free member benefit is an easy and effective way for CPAs to promote their services to current and prospective clients. Client brochures are available to order starting in mid-November through mid-December. Last fall, the MNCPA offered brochures on three topics: tax planning and preparation, financial statement services and estate planning. Contact Carolyn LaViolette for more information at 952-885-5530 or by email.

Digital advertising

In January, the MNCPA runs eye-catching digital advertisements, including Google AdWords, that are micro-targeted to CPAs' future clients. Users seeking a CPA for their tax planning and preparation needs will be directed to the MNCPA CPA Referral Service website. Check your firm’s listing to ensure potential clients find you. 

Tax stories in the media

In addition to digital advertisements, the MNCPA promotes the profession in multiple news releases throughout tax season. A team of media-trained MNCPA members respond to media requests for tax-related stories, positioning CPAs as the most trusted tax experts in the industry. Watch our media Twitter feed for press updates, and check out your local newspaper, radio and TV newscast for your CPA peers.


Contact Tabitha McDonald at or at 952-885-5522 to learn more about the MNCPA's CPA Referral Service.

Contact Carolyn LaViolette at or at 952-885-5530 for more information about the MNCPA's Tax Campaign.

MNCPA tax help

MNCPA's tax season campaign helps consumers access tax tips, resources and information about CPA services and Minnesota CPAs.
Learn more