MNCPA Business Development Academy

Open the door to more business, more revenue and more career success.

Shaking handsYour clients are your top priority. You deliver on-target strategies and services, guiding your clients to financial security. But who’s navigating for your firm? Who’s ensuring current clients stay with your firm? Who’s finding new clients to fill the pipeline?

Even if this isn't in your job description, this is truly your job. To do it well, turn to the MNCPA Business Development Academy.

Bring in more revenue and boost your career success with the MNCPA Business Development Academy (BDA)

This series of six short workshops is designed for CPAs in public practice with five or more years of experience. View the schedule.

Partners, managing partners and sole practitioners:

  • Learn practical ways to bring in more business and more profits via new and existing clients.
  • Transform your clients' problems into solutions that make them happy -- and make your firm more money.
  • Improve staff retention by engaging your high-potential young professionals in business development.

Managers, high-potential young professionals and future partners:

  • Build your book of business and stand out as a rainmaker at your firm.
  • Gain the in-demand career skills you need to be more promotable and fast-track your career.
"Art's BD Academy has been a game changer for our firm. The sessions explore personal business development in an approachable and relevant way and are filled with examples of real-life successes from his work with other firms. We've seen some great ROI already and look forward to sending more associates to future programs."

- Pam Metzger, Chief Marketing Officer, Porte Brown LLC (Chicago-based firm with 19 partners)

BDA program overview:

  • Time commitment: six morning workshops spread throughout the year, with some pre-work required.
  • CPE: 21 credits total (3.5 credits per workshop).
  • Instructor: Art Kuesel, a 20-year veteran of CPA firm marketing and business development.
  • Investment: $1,495 for MNCPA members and $1,795 for nonmembers.

2018 BDA schedule:

Workshop 1: Building Your Personal Business Development Plan and Client Development
Wednesday, July 25 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 2: Cross-Serving Existing Clients and Asking for Referrals
Tuesday, Aug. 28 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 3: Referral Source Mastery
Monday, Sept. 24 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 4: Creating a Strong Personal Brand and Networking for Success
Tuesday, Oct. 30 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 5: Excelling at the Sales Process
Monday, Nov. 19 | 8:30 - 11:40 a.m. | MNCPA, Bloomington

Workshop 6: Business Developer Panel and Prospecting
Tuesday, Dec. 18 | 8:30 - 11:40 a.m. | MNCPA, Bloomington  

Registration will be open soon!

If you'd like to be notified when registration is open, please email Chandany McDermott, MNCPA seminar specialist. 

Business development resources

Take advantage of these revenue-generating tips from BDA instructor Art Kuesel.     

Five business development myths you should dispel today

Five questions you must ask your next prospective client

Capitalizing on cross-serving: A good option for you and your clients

"Art and the BD Academy is exactly what I needed to get started in my business development role at our firm. The information is relevant, timely, and necessary for any up-and-coming CPA looking to grow. The class addresses an issue that the profession is late to pick up on, that being – how do accountants become and remain successful relationship providers in today’s business landscape."
- Devin J. Barnas, Mowery & Schoenfeld, LLC


Contact the MNCPA at 952-831-2707 or via email