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Self-Study

MBAexpress: Masterful Marketing - V 2.0

Valid for one year from purchase date
Self-study - On-Demand
1 CPE (1 non-technical)

Course code: 26SI-0231
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If your organization is exempt from sales tax, call us at 952-831-2707 to complete your purchase.

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You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

Major subjects

  • Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.).
  • Recognize that you are in the people business first and it is people who create the relationships that drive revenue.
  • Discuss methods for defining your target market.

Learning objectives

  • Illustrate the marketing value by investing in their people.
  • Identify how business professionals are differentiating themselves in the marketplace.
  • Describe ways to strengthen business relationships.

Who should take this program?

  • CPAs, corporate finance teams, business leaders and other financial professionals.

Pricing

Standard Member Fee $35.00
checkmark Standard Nonmember Fee $45.00

MNCPA members save $10.00. Become a member.

Our records indicate you are a nonmember. If you register, you will be charged $45.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.

If your organization is exempt from sales tax, call us at 952-831-2707 to complete your purchase.

Add to cart

More program information

Area
of study
Management
Field(s)
of study
Communications and Marketing - Non-Technical (1.0)
Level Basic
Format Self-study - On-Demand
Sponsor AICPA
NASBA ID#: 112891
Prerequisites Prereq. None
Advance
prep
None

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