MBAexpress: Masterful Marketing (Self-Study)
Valid for one year from purchase date
Communications and Marketing - Non-Technical (1.0)
Standard member fee
Standard nonmember fee
to receive member fee.
You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
Who should take this program?
CPAs, corporate finance teams, business leaders and other financial professionals
Determine what lead generation method would work the best for their business
Recognize that you are in the people business first and it is people who create the relationships that that drive revenue
Discuss the differences between the various social media platforms
Illustrate the marketing value by investing in their people
Identify how business professionals are differentiating themselves in the marketplace
Describe ways to strengthen business relationships
Recognize ways to determine ROI using social media
NASBA ID#: 112891