MBAexpress: Masterful Marketing (Self-Study)

Code: JI18NOC

Date Valid for one year from purchase date
Format Self-Study (On-Demand)
CPE credits CPE 1.0
of study
Communications and Marketing - Non-Technical (1.0)
Standard member fee $35.00
checkmarkStandard nonmember fee $45.00

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You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

Who should take this program?

CPAs, corporate finance teams, business leaders and other financial professionals

Major subjects

  • Determine what lead generation method would work the best for their business
  • Recognize that you are in the people business first and it is people who create the relationships that that drive revenue
  • Discuss the differences between the various social media platforms

Learning objective(s)

  • Illustrate the marketing value by investing in their people
  • Identify how business professionals are differentiating themselves in the marketplace
  • Describe ways to strengthen business relationships
  • Recognize ways to determine ROI using social media


Course code Code JI18NOC
Sponsor AICPA
NASBA ID#: 112891
Level Basic
Format Self-Study (On-Demand)
Prerequisites Prereq. None