20WA-0296: Understanding Value from the Customer's Perspective (Webinar)
If you have questions about this event, please call us at 952-831-2707.
Monday, April 20, 2020
10:00am - 11:00am Central Time
1 CPE ()
When a company has a unique, well-differentiated product, understanding value from the customer's perspective becomes the most important factor in profitable pricing. Yet, many organizations adopt a "value pricing strategy" without having performed the analysis to understand either how much they could get for their products or the minimum acceptable price. This session discusses four techniques for understanding value and two cases which will allow application of the lessons learned.
Major subjects
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Value's role in product pricing
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When a value pricing strategy is and is not appropriate
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Four techniques for understanding value:
- Expert judgement
- Customer surveys
- Price experimentation
- Analysis of historical data
Learning objective(s)
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Understand four techniques for understanding the customer's perception of product value
Who should take this program?
CEOs, CFOs, Controllers, Sales and Marketing personnel
Fees
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nonmember.
If you register, you will be charged
$39.00
(Standard Nonmember Fee).
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Standard Member Fee |
$39.00
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 Standard Nonmember Fee |
$39.00
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