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20WX-0768: Google Analytics for Accountants (Webinar)

If you have questions about this event, please call us at 952-831-2707.

Thursday, July 9, 2020
12:30pm - 2:30pm Central Time
2 CPE (2 technical)

The course provides a concise overview of Google Analytics, a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content.

While the service might appear intimidating at first, its core functions are relatively easy to master. Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. The platform provides powerful insights that can have a real impact on your business and accounting operations.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Major subjects

  • Tool overview
  • Setting up a data stream
  • Dashboards
  • Custom reports and alerts
  • Realtime reporting
  • Audience insights
  • Acquisition metrics
  • Behavior tracking
  • Conversions and online goal-setting
  • Pulling it all together to guide and take action

Learning objective(s)

  • Explain the key features and capabilities of Google Analytics
  • Use the tool to see a complete picture of what's working and what's not on your website
  • Create robust dashboards and reports that can help you discover new insights

Who should take this program?

Practitioners who want to better track their website activity and use these insights to increase their online traffic, customer base, and revenues.

Fees

Our records indicate you are a nonmember. If you register, you will be charged $79.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.
Standard Member Fee $79.00
checkmark Standard Nonmember Fee $79.00

More program information

Location Online
Area
of study
Information technology
Field(s)
of study
Information Technology - Technical (2.0)
Level Overview
Format Group Internet Based
Sponsor CPA Crossings, LLC
NASBA ID#: 108744
Prerequisites Prereq. None
Advance
prep
None
Cancellation
policy
Receive a full refund if you cancel at least four business days before the event start date. Learn more

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If you have questions about this event, please call us at 952-831-2707.