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21WI-0633: Seven Secrets of Successful Business Communication Part 2: More Powerful Presenting and Writing (Webinar)

Date Wednesday, December 8, 2021
Time 10:30am - 12:30pm
Central Time
Location Online
CPE credits CPE 2.0
of study
Communications and Marketing - Non-Technical (2.0)
Instructor Greg Conderacci
Business Learning Institute, Inc
Standard Member Fee $75.00
Standard Nonmember Fee $90.00
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"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood." -- Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People. This course focuses on the first part of the Covey formula: asking questions and listening so you understand better. It teaches tips and tricks for mastering these most difficult and rewarding skills. Whether you're trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to identify their needs. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.

Who should take this program?

Leadership teams; HR professionals

Major subjects

  • Instantly improving your writing and presenting using a simple checklist
  • Laying a solid foundation under your presentation by harnessing The Four Pillars of Confidence
  • Clearing the (slide) deck to make your presentation more engaging
  • Using your "non-verbal" tools to present powerfully
  • Knowing what to say when they say "no"

Learning objective(s)

  • Know the fundamental rules of good business writing
  • Craft presentations, business letters, memos, reports, and e-mails in ways that promote your ideas while meeting clients' needs
  • Find it easier to write and present clearly
  • Feel more confident speaking in front of a group
  • Resolve objections more effectively


Course code Code 21WI-0633
Sponsor AICPA
NASBA ID#: 112891
Level Intermediate
Format Group Internet Based
Prerequisites Prereq. None
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