22WC-1065: Persuasive Writing (Webinar)
If you have questions about this event, please call us at 952-831-2707.
Thursday, January 5, 2023
1:00pm - 3:00pm Central Time
2 CPE (2 non-technical)
Do you want a prospective client to sign an engagement letter? Do you want the IRS to see things your way? To have your manager approve your proposal for a new initiative? When you write for results, you are writing to persuade. In this fascinating workshop, you will learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. You'll discover how to target the "hot buttons" of your readers, choosing costs and benefits that will spur them to action. Additionally, you'll master a classic way of writing introductions and begin to draft a persuasive document of your own.
Major subjects
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Persuasive writing
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Business writing
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Practice development
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Marketing
Learning objective(s)
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Identify appeals to character, emotion and logic in samples
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Identify topics of emotional intensity to a reader of a document you are planning
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Identify the inner questions of your reader
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Apply the structure of situation, complication, question and answer in composing an introduction
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Write the opening sentences of a persuasive document
Who should take this program?
Partners, managers and staff.
Fees
Our records indicate
you are a
nonmember.
If you register, you will be charged
$109.00
(Standard Nonmember Fee).
Members: Please
log in
to receive member fee.
|
Standard Member Fee |
$79.00
|
 Standard Nonmember Fee |
$109.00
|
