MNCPA is here for you.
Let us know how we can help.

22WC-1065: Persuasive Writing (Webinar)

If you have questions about this event, please call us at 952-831-2707.

Date Thursday, January 5, 2023
Time 1:00pm - 3:00pm
Central Time
Location Online
CPE credits CPE 2.0
of study
Communications and Marketing - Non-Technical (2.0)
Standard Member Fee $79.00
Standard Nonmember Fee $109.00


Do you want a prospective client to sign an engagement letter? Do you want the IRS to see things your way? To have your manager approve your proposal for a new initiative? When you write for results, you are writing to persuade. In this fascinating workshop, you will learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. You'll discover how to target the "hot buttons" of your readers, choosing costs and benefits that will spur them to action. Additionally, you'll master a classic way of writing introductions and begin to draft a persuasive document of your own.

Who should take this program?

Partners, managers and staff.

Major subjects

  • Persuasive writing
  • Business writing
  • Practice development
  • Marketing

Learning objective(s)

  • Identify appeals to character, emotion and logic in samples
  • Identify topics of emotional intensity to a reader of a document you are planning
  • Identify the inner questions of your reader
  • Apply the structure of situation, complication, question and answer in composing an introduction
  • Write the opening sentences of a persuasive document


Course code Code 22WC-1065
Sponsor CalCPA Education Foundation
NASBA ID#: 104822
Level Overview
Format Group Internet Based
Prerequisites Prereq. None

If you have questions about this event, please call us at 952-831-2707.

view cart

Search CPE catalog

Event code

Advanced search
View all CPE programs