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23WI-0088: Business Case for Designing an Experience-Led Organization (Webinar)

If you have questions about this event, please call us at 952-831-2707.

Tuesday, April 11, 2023
7:00am - 9:40am Central Time
3 CPE (3 non-technical)

Alternate dates & more options

In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.

Major subjects

  • Customer experience as next-generation branding
  • Employee experience as the future of work
  • Cultural analytics and culture management

Learning objective(s)

  • Identify the critical connections between the future of work--redesigning organizations so "Employee Experience" (EX) and Customer Experience (CX) reign -- and winning the battle for talent and customers
  • Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
  • Recall human-centered design thinking and its applicability to desired business outcomes

Who should take this program?

Knowledge workers, operational leaders, marketers, HR professionals

Fees

Our records indicate you are a nonmember. If you register, you will be charged $186.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.
Standard Member Fee $153.00
checkmark Standard Nonmember Fee $186.00

More program information

Instructors Karl Ahlrichs, CSP, SHRM-SCP, SPHR
Ed Bodensiek
Location Online
Area
of study
Management
Field(s)
of study
Business Management & Organization - Non-Technical (3.0)
Level Basic
Format Group Internet Based
Sponsor AICPA
NASBA ID#: 112891
Prerequisites Prereq. None
Advance
prep
None
Cancellation
policy
Receive a full refund if you cancel at least four business days before the event start date. Learn more

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If you have questions about this event, please call us at 952-831-2707.