Cash Flow Clarity: Effectively Communicate Cash Flows for your Board and C-Suite
Monday, Sept. 28, 2026
1-3 p.m. Central
2 CPE (2 technical)
Course code: 26WA-5410
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The cash flow statement is one of the most confusing financial reports--yet it has the potential to deliver the essential keys to understand business performance. After all, cash is still both king and queen! This session explores how to present, interpret, and communicate cash flows effectively to help CEOs, boards, and decision makers drive smarter results. By using the Sources and Uses format, professionals can make the statement more intuitive and actionable. Learn how to simplify cash flow information and focus discussions on what matters most: how cash is generated and deployed? We will demonstrate how to confidently present this powerful financial statement to non-financial leaders. The cash flow statement is misunderstood, and we will show you how to fix that, and include some amusing videos to drive the points home. We will use the Apple Corporation as an example company in presenting.
Major subjects
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The importance and structure of the cash flow statement.
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Understanding operating, investing, and financing activities.
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Presenting the statement using the "Sources and Uses" approach.
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How to tell the business story through cash flows and alternative reporting methods.
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Identifying key drivers of cash and liquidity.
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Bridging the gap between accrual accounting and understanding cash.
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Communicating effectively with CEOs, boards, and non-financial stakeholders.
Learning objectives
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Understand how and why most cash flow statements are misunderstood.
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Discuss alternative methods to make our users understand cash flow.
Who should take this program?
- Strategic CFO & Finance Leaders.
Pricing
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Standard Member Fee |
$89.00
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 Standard Nonmember Fee |
$89.00
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