Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients
Monday, Sept. 28, 2026
9-11 a.m. Central
2 CPE (2 non-technical)
Course code: 26WA-5411
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Some customers are unprofitable from an economic or time perspective -- but many organizations do not differentiate or know the difference. When an organization has a unique, well-differentiatedservice or product, understanding value from the customer's perspective becomes a crucial factor in profitable pricing. We must take the time to fully understand what our customers value - from the customer's point of view. What is value? Why do brand, value, and customer focus matter? Developing a deep understanding of our customers is vital. Our most important customer might be someone we have not yet recognized. Understanding both external clients and internal stakeholders - including the evolving role of the finance department, is critical to long-term success. Using humorous video clips, memes, and vetted research, your understanding of customer bases will improve.
Major subjects
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Who is your customer?
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What is solution-based planning for customer value?
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Recognizing internal customers (e. g. , departments served by finance).
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Exploring profitability differences between customers with similar revenue.
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Creating and sustaining a customer value pyramid.
Learning objectives
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Recognize and understand different types of customers, including internal stakeholders.
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Learn how to build brand value and retain our best, most valuable customers over the long term.
Who should take this program?
- Strategic CFO & Finance Leaders.
Pricing
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$89.00
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 Standard Nonmember Fee |
$89.00
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