Surgent's Starting a Small Business: What Every Trusted Advisor and Entrepreneur Needs To Know
Wednesday, July 22, 2026
9-11 a.m. Central
2 CPE (2 non-technical)
Course code: 26WS-0729
View pricing
- Monday, Oct. 26, 2026 - Webinar
- Wednesday, April 1-Wednesday, March 31, 2026 - On-Demand
Starting and owning a small business remains one of the most powerful ways to build long-term wealth, alongside investing and real estate ownership. But today's business environment is fundamentally different than it was even a few years ago. Entrepreneurs must navigate rapid technological change, artificial intelligence, shifting workforce expectations, evolving regulatory frameworks, fluctuating capital markets, and increased federal and state scrutiny in areas such as non-compete agreements, data privacy, and employment law.
Every large business begins as a small business, yet the risks and complexities of launching and scaling a company have increased. Owners and their advisers must address critical issues including selecting the proper entity, liability protection, financing, intellectual property protection, employment contracts, noncompete, insurance coverage, operations, and technology adoption. Decisions made at formation can materially affect a company's long-term value and ability to grow and ultimately sell.
This course provides a practical, up-to-date overview of the legal, financial, and strategic considerations that business owners and their professional advisers must evaluate in today's environment. Drawing on current research, regulatory developments, and real-world trends, the program focuses on helping entrepreneurs build resilient, compliant, and scalable businesses in a rapidly changing economy.
Major subjects
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Understanding the time commitment required to start and run a business
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Selecting a corporate structure to protect your personal assets
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Building your product or service
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Sales and marketing in your business
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Establishing your owners, investors, managers, and employees
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Accounting, recording-keeping, and other software programs
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Leases, contracts, and employee agreements
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Protecting intellectual property
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Insurance
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Business plans
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Financing
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Market position
Learning objectives
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Understand how to successfully start and grow a small business or advise clients who are starting a small business
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Understand basic legal issues that need to be addressed when forming a business
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Explore marketing and financing plans to launch and develop a business
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Recognize ways to protect business assets and owners from different forms of liability
Who should take this program?
- Anyone in the accounting or financial services profession who seeks to understand proven strategies to establish and grow a small business or who counsels individuals who own, or are considering owning, a small business
Pricing
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$99.00
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