Webinar

Numbers to Narrative: Storytelling in Business Communication

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Information becomes influential when it is structured. In this session, participants explore narrative frameworks presented in the course materials, including situation-complication-resolution and hero-based narrative arcs. Using business-oriented examples, the session demonstrates how structured storytelling enhances clarity and impact without sacrificing rigor. Participants will examine how to define context, introduce tension, present evidence, and guide audiences toward resolution. The emphasis is on logical flow and disciplined narrative construction rather than dramatization. The course concludes with application of a structured storytelling model to a professional scenario.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Major subjects

• Role of narrative in professional communication.
• Situation--complication--resolution framework.
• Narrative arcs in business contexts.
• Integrating data within a structured story.
• Defining tension and resolution logically.
• Maintaining accuracy while improving clarity.
• Application of storytelling framework to a workplace scenario.

Learning objectives

• Analyze structured storytelling frameworks used in professional settings.
• Organize analytical information into a logical narrative flow.
• Integrate data effectively within a story structure.
• Craft clear context, complication, and resolution in workplace messaging.
• Evaluate narrative structure for coherence and persuasive impact.

Who should take this program?

• Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Pricing

Our records indicate you are a nonmember. If you register, you will be charged $55.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.

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