Webinar

Executive Presence, Personal Brand: Structure Your Narrative

---

Professional credibility is communicated, not assumed. In this session, participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Major subjects

• Components of executive presence.
• Audience-centered elevator pitch structure.
• Professional value proposition framework.
• Structuring a concise executive biography.
• Aligning personal narrative with organizational value.
• Common pitfalls in professional self-presentation.
• Application and refinement exercise.

Learning objectives

• Analyze key components of executive presence.
• Develop a concise and audience-centered elevator pitch.
• Create a clear professional value proposition.
• Draft a structured executive biography.
• Evaluate and refine professional messaging for clarity and credibility.

Who should take this program?

• Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Pricing

Our records indicate you are a nonmember. If you register, you will be charged $55.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.

---

Related programs

July 14, 2026 | Numbers to Narrative: Storytelling in Business Communication | Webinar

July 16, 2026 | Power Skills: Professionalism and Client Interactions | Webinar

July 17, 2026 | The Art of Engaging in Difficult Conversations | Webinar

July 20, 2026 | Numbers to Narrative: Storytelling in Business Communication | Webinar

July 20, 2026 | Master the Art of CPA Communication: Boost Your Influence | Webinar

---

Related products

Surgent's Communicating Financial Results to Stakeholders: A Guide for Client Advisory Services | Self-Study (On-Demand)

Surgent's Critical Conversations: Having the "Hard to Have" Discussions | Self-Study (On-Demand)

Surgent's Handling Difficult People | Self-Study (On-Demand)

Surgent's Successful Communication | Self-Study (On-Demand)

Data Communication and Storytelling | Self-Study (On-Demand)

---