PD 101: How to Turn Outreach into New Clients (Webinar)
Tuesday, June 4, 2019
Communications and Marketing - Non-Technical (1.0)
Standard member fee
Standard nonmember fee
to receive member fee.
Most public accountants dread the thought of marketing. Outreach is an opportunity to tell the world about yourself, your expertise, and what your firm does best. There is an excitement in reaching out to people and see them become your clients because they believe in you and your skills. Over the years, I have discovered a multi-faceted approach that leads to success if you are willing to be patient and take the long view. Some of the best opportunities have come from the most unexpected places.
In this one hour webcast, we will discuss:
- 4 ways to successful outreach
- Develop your own skill-set
- Being "out there"
- Building people's trust
- Working with network partners
- The importance of attaining "expert" status
Who should take this program?
Partners, senior management, consultants and others interested in PD within a public accounting firm as well as sole practitioners
Social and professional interaction
The art of networking
Methods of outreach
Taking the long view
Knowing what is not professional outreach
Building professional relationships
Communicating like a human showing respect
Learning to "press the flesh"
Becoming a technical "guru"
Searching for opportunities from the most unlikely places
Learning how to "think outside of the box"
NASBA ID#: 107810
Group Internet Based
Come with an open mind.