Business Development
Articles
Marketing best practices to drive growth for accounting firms in 2025
March 13, 2025
Marketing in the accounting industry is evolving rapidly. By leveraging digital marketing, refining brand positioning and implementing data-driven strategies, accounting firms can better attract and retain clients in an increasingly crowded marketplace.
Recent changes to the Research and Development tax credit
October 28, 2024
The Research and Development (R&D) tax credit has been a crucial incentive for U.S. businesses to bolster their innovation and technological advancement. However, recent changes to the R&D tax credit have brought significant modifications to its application and eligibility criteria.
When people meet processes
October 9, 2024
When we think about the people aspect of workflow, it isn’t about perfection — it’s about success. For us to have success, we must be clear on two key areas: roles and responsibilities. On top of that, we need to have skills in two other areas: delegation and training.
Selling a CPA or accounting firm — marketplace developments
Footnote
October 1, 2024
Sunbelt Business Advisors/True North Mergers & Acquisition, national experts in the sale of firms in the CPA industry offering their insights.
Apologize less, achieve more
September 6, 2024
Apologizing has become a common way for us to interact as strangers, particularly for underrepresented groups whose voices are not always heard. But constant apologizing does not actually serve you in your personal or professional development. In fact, it can hinder you!
How to disengage clients
July 22, 2024
Disengaging clients in a professional services firm is a sensitive process that requires careful consideration to maintain positive relationships and uphold your firm's reputation. Here's a step-by-step guide on how to do it professionally.
Tax advantages for health care benefits in 2024
June 17, 2024
In today’s competitive labor market, employers need every advantage to recruit and retain good people. Consistently over time, the most important benefit to employees is health insurance.
Simplifying AI in the enterprise
June 13, 2024
The Dell AI Factory with NVIDIA is a pioneering solution that integrates Dell’s leading compute, storage, networking, workstations and laptops, with NVIDIA’s advanced AI infrastructure and NVIDIA Enterprise AI software.
Minnesota Gov. Walz signs HF 4757, overhauling Minnesota's adult-use cannabis market
May 31, 2024
In a landmark move for Minnesota's cannabis industry, House File 4757 passed during the 2024 legislative session and signed into law by Gov. Tim Walz on May 24, 2024, which introduced significant changes to the state's adult-use cannabis market.
AI in accounting: A comprehensive guide for your CAS practice
May 30, 2024
Artificial intelligence (AI) can be faster, more consistent and accurate than humans, so the initial fear of AI in accounting is understandable. But using AI will augment, enhance and amplify your Client Accounting Services (CAS) to help you meet client deliverables at scale.
Unveiling the advantages of cost segregation studies in real estate investment
May 29, 2024
In the world of real estate investment, achieving maximum returns and optimizing cash flow are top priorities. Yet many real estate owners, investors and their tax advisors, overlook cost segregation studies.
Helping companies address workforce supply and demand challenges
May 20, 2024
Learn how you and your clients understand how available employer hiring incentives are being offered as strategies to offset some of the rising labor costs for hiring workers.
Help your builder and developer clients earn energy efficiency tax credits
May 2, 2024
IRS Section 45L provides a generous federal tax credit for the construction of energy efficient homes. Learn the ins and outs of 45L to help your clients.
Securing the Section 179D tax deduction for clients with energy efficient commercial buildings
March 7, 2024
Get up to speed on the Energy Policy Act (EPAct) §179D tax deduction and learn how this provision could help your clients.
Perfect your accounting firm playbook: 3 easy steps to improve profitability
Footnote
February 28, 2024
In these ever-changing times, adaptability is key. Here are three easy steps to enhance your accounting firm's profitability playbook and ensure consistent cash flow in an uncertain future.
Top 3 reasons your clients will love working with us
Footnote
February 28, 2024
Hear about how the Saint Paul & Minnesota Foundation can help you!
Minnesota Office of Cannabis Management may begin accepting adult-use cannabis applications sooner than expected
February 13, 2024
On Jan. 30, 2024, the Minnesota Office of Cannabis Management (OCM) provided a public update on the office’s rulemaking and application process for the adult-use cannabis market in Minnesota.
Cultivating success
February 1, 2024
As Minnesota’s cannabis market continues to grow and evolve, achieving a deep understanding of the complexities and opportunities within this sector is crucial.
Employer strategies that address current labor challenges
November 21, 2023
For many reasons, U.S. businesses are facing an unprecedented shortage of workers, and that’s having a profound impact on where companies choose to locate, how they price their products and services, and how they recruit, train and retain workers while trying to stay competitive nationally and globally.
2023 Minnesota Clean Energy Law SF4
November 16, 2023
In the wake of recent legislative changes to Minnesota’s clean energy bill SF 4 passed this past February, it’s important for CPAs and financial advisors to understand provisions of the Inflation Reduction Act of 2022 (IRA).
Renewable Energy and Advanced Energy Investment Tax Credits
October 19, 2023
The 2022 Inflation Reduction Act (IRA) and Bipartisan Infrastructure Law are offering billions of dollars in energy-related tax incentives to companies that invest in clean energy and clean energy technologies that help combat climate change. See which credits your clients may qualify for.
Strengthening data protection for you and your clients
October 2, 2023
Now is the perfect time to delve into the significance of data privacy and explore how we can collectively bolster our defenses against cyber threats.
4 benefits of mobile payment systems for CPAs
September 26, 2023
One of the latest payments technologies that has seen rapid growth recently is mobile payments, where customers can send off a payment directly from their bank accounts with a few taps of a mobile app. See how this technology can help your firm.
How to leverage technology in times of instability
September 19, 2023
Finance leaders are facing significant challenges resulting from instability in today’s national and global markets. New drivers of uncertainty have emerged over the last few years, impacting the ways organizations are being led going forward and driving the need for long-term, sustainable change.
Spotlight on Dell MDR: The compelling case for managed detection and response in CPA firms
September 19, 2023
Just as CPA firms offer specialized services for clients lacking in-house financial expertise, managed detection and response (MDR) services provide much-needed cybersecurity capabilities for organizations that may not have dedicated IT departments.
The growing market for CPAs in the cooperative business sector
August 8, 2023
A pressing issue has come to the forefront in the cooperative business community: the scarcity of CPAs specifically equipped with expertise in cooperative accounting. By bridging this knowledge gap, CPAs can seize the opportunity to enter this rapidly expanding market for their services.
How to measure the success of your hybrid work model for accounting leaders
June 19, 2023
At this stage, accounting firm leaders are turning their attention to measuring the success of their hybrid work model. But what works well for one company’s culture and working style may not work well elsewhere — even within the same industry.
Developing a succession plan in today’s world
Footnote
May 30, 2023
This article cover four aspects of a succession plan: developing a succession plan, compensating the retiring partner or partners, transitioning clients and transitioning firm management.
5 myths about cannabis and the accounting industry
May 15, 2023
Cannabis is expected to be a $100 billion market in the next few years, with hundreds of thousands of new companies needing accounting and tax help.
4 steps to navigate the impact of sudden wealth: Tips for business owners and entrepreneurs
May 2, 2023
With careful planning and the right team, sudden wealth can be a blessing rather than a curse. Here are four key steps to get started.
Revamp your online presence: Why updating your website is critical in 2023
April 25, 2023
Having a website is essential for any accounting firm. Your website serves as a virtual storefront, providing potential clients and new recruits with valuable information about your firm’s services and culture.
Making the most of LinkedIn during busy season
January 17, 2023
Building a few minutes of LinkedIn time into your daily and weekly routines will help you gain momentum and connections all year.
5 smart strategies to grow your business
Footnote
November 29, 2022
MNCPA partner, CPACharge, shares tips to increase revenue and enhance your client experience.
Empathy: A powerful business construct
Footnote
November 29, 2022
Dr. Shannon Rogers explains how she is eliciting loyalty with data-driven, empathetic user experiences.
6 ways marketing can help you recruit rock stars
October 6, 2022
Developing and implementing a solid recruiting/retention marketing strategy takes deliberate effort, but the sooner you start the sooner you will begin to see payoffs.
Putting your team in the mental position to accelerate change
October 4, 2022
You already know your team is vital to successful changes, put them in the place to drive it forward with confidence.
Boost your virtual networking power
August 16, 2022
Keep the foundational principles of networking in place and apply it to the virtual space.
5 tips to help you prune toxic clients
Footnote
July 28, 2022
At the end of the day, not every client is a great client. And having great clients at your firm keeps your firm profitable and your team happy.
Hanging your shingle
Footnote
July 28, 2022
Have you ever thought of running your own shop? Do you have an entrepreneurial spirit? Does the thought of risk not scare you? Then making this move can be awesome.
The hand of private equity in accounting firms
Footnote
July 28, 2022
Private equity is reaching into the accounting world, but why
— and what’s the trade-off for CPA firms?
Gather client experience data through effective interviews
July 21, 2022
Ask enough people about their expectations, and you can identify some universal themes about why they choose you. However, surveys can only do so much.
6 ways to show clients appreciation
June 30, 2022
Showing appreciation for others is a rare but powerful opportunity to build a relationship — and a brand.
Benchmarking as a service in CAAS practice
June 30, 2022
Benchmarking services empower our clients with the knowledge necessary to make strategic business decisions, and as their trusted advisers, we can help our clients achieve growth and improve profitability.
Join the MNCPA!
MNCPA membership grows as you do, helping you to be the best accounting professional you can be at every stage of your career.
Become an MNCPA member and:
- Pay less to attend many CPE and YPG events.
- Save up to $150 on conferences with the VIP rate.
- Access more than 20 free CPE credits annually.
Plus, new associate members receive a deep discount on the required ethics course for licensure.
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