A Sessions

Tuesday, June 11,
8 - 9 a.m.

A1. The Anatomy of a Good Idea

Speaker(s): Ace Callwood
NASBA field of study: Personal Development - Non-Technical (1)

Brilliance is not born of epiphany or a knock to the head a la Doc Brown in “Back to the Future.” The process of coming up with a quality idea is characterized by discipline and sticking to a handful of core principles. Beyond the idea itself, to arrive at an optimal outcome, it’s critical to solve the right problem. Discover how to ensure you’re addressing the fundamental problem, learn to use ideation techniques appropriate to the challenge and find out how to avoid groupthink. Explore new ways to break through creative limitations and generate alternative solutions.