22SS-0446: Surgent's Business Development: Referral Rally
Valid for one year from purchase date
Self-study - Downloadable PDF
1 CPE (1 non-technical)
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In this interactive self-study course, play the role of a consultant brought into an accounting firm that needs help building new business and restoring their sales pipeline. You'll apply core business development principles as you analyze networking groups to meet people that closely align with the company's vision and choose the right contacts that will best lead to referrals for the struggling company. The game's accompanying business development video provides additional reinforcement of the topics and learning objectives.
Major subjects
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Networking organizations
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Obtaining referral sources
Learning objective(s)
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Be familiar with ways to expand a client base through networking and referral sources
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Understand how professionals differentiate their practice in a crowded field of competitors
Who should take this program?
CPAs and accounting professionals needing to develop core business development skills, including the importance of building their professional network
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