24WI-0154: Business Case for Designing an Experience-Led Organization (Webinar)
Friday, June 7, 2024
7:00am - 9:40am Central Time
3 CPE (3 non-technical)
In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.
Major subjects
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Customer experience as next-generation branding
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Employee experience as the future of work
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Cultural analytics and culture management
Learning objective(s)
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Identify the critical connections between the future of work--redesigning organizations so "Employee Experience" (EX) and Customer Experience (CX) reign -- and winning the battle for talent and customers
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Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
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Recall human-centered design thinking and its applicability to desired business outcomes
Who should take this program?
Knowledge workers, operational leaders, marketers, HR professionals
Fees
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$201.00
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Standard Member Fee |
$166.00
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Standard Nonmember Fee |
$201.00
|