Tax Campaign

Promoting the value of CPAs

Every tax season, the MNCPA highlights the CPA profession with its annual public relations campaign. Through digital advertisements, media stories and client brochures, we get the word out that CPAs are the most trusted advisers for tax preparation and other year-round services.

client brochure cover

Client brochures

Free client brochures promote your services to current and prospective clients. Choose from the following three topics: tax planning and preparation, financial statement services, and estate planning.

The window for ordering brochures is now closed. Please contact Carolyn LaViolette at to see if there are any extra brochures available.    

Digital advertising

In January, the MNCPA runs digital advertisements, including Google AdWords, that are micro-targeted to CPAs' future clients. Users seeking a CPA for their tax planning and preparation needs will be directed to the MNCPA CPA Referral Service website. Check your firm’s listing to ensure potential clients find you. 

Tax stories in the media

The MNCPA promotes the profession in multiple news releases throughout tax season. A team of media-trained MNCPA members respond to media requests for tax-related stories, positioning CPAs as the most trusted tax experts in the industry. Watch our media Twitter feed for press updates, and check out your local newspaper, radio and TV newscast for your CPA peers.

Looking for more information?

Contact Tabitha McDonald at or at 952-885-5522 to learn more about the MNCPA's CPA Referral Service.

Contact Carolyn LaViolette at or at 952-885-5530 for more information about the MNCPA's Tax Campaign.