Tax season campaign promotes the value of CPAs
Look for print and online advertising
Starting in January, MNCPA will run newspaper and online advertising in the Twin Cities and Greater Minnesota. The ads will direct the public to MNCPA’s website for tax tips and links to MNCPA’s Referral Service and Yellow Pages. Check your firm’s listing to ensure potential clients find you.

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Promote CPAs through news stories
The MNCPA also will promote the work of CPAs through news releases about year-end tax planning, overlooked tax opportunities, and even absurd deductions that some Minnesotans have tried to claim on their taxes. A team of media-trained MNCPA members will respond to reporter requests. Last year, our collective efforts resulted in 146 stories that appeared in 60 media outlets.
Talk it up
Create a buzz for your firm by speaking at local service clubs about new tax laws and regulations. Watch this site in December for an updated PowerPoint presentation and speech you can use in community outreach.