20CF-MBAC: CANCELLED: MNCPA Management & Business Advisers Conference (MBAC20)
F1. Using Back Planning to Drive Strategic Growth
Speaker:
Jennifer Elder
Tue, 3:45 pm - 5:00 pm
Forecasting — anchored in the present and typically done one year at a time — has its limitations. But if you want to achieve great things in the future, through the use of back planning or backcasting, you can envision the future you want and then create it. Explore the back planning process used by Nike and Whistler Blackcomb and determine how to implement it in your own context. If NASA used backcasting to put a man on the moon, imagine what it can do for you!
NASBA field of study: Business Management & Organization - Non-Technical (1.5)
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