20CF-MBAC: CANCELLED: MNCPA Management & Business Advisers Conference (MBAC20)
C1. Translating Strategy to Action Using the Balanced Scorecard
Speaker:
Jennifer Elder
Tue, 10:45 am - 12:00 pm
Creating a strategy is like using GPS to find the best route to your destination. The real value is in tracking your progress and seeing where you’ll run into traffic, being warned when you’ve made a wrong turn and knowing your ETA. The balanced scorecard is like a GPS for your strategy — to achieve success, you have to measure your progress. Explore elements of the balanced scorecard and walk through how a real business identified relevant key performance indicators (KPIs) to implement and achieve their strategy.
NASBA field of study: Business Management & Organization - Non-Technical (1.5)
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