Promoting the value of CPAs
Every tax season, the MNCPA highlights the CPA profession with its annual public relations campaign. Through digital advertisements, media stories and client brochures, we get the word out that CPAs are the most trusted advisers for tax preparation and other year-round services.
Client brochures for MNCPA members
The MNCPA offers free brochures for members looking to promote their services to current and prospective clients. Brochure topics to select from include:
- Client accounting services (CAS)
- Tax planning and preparation
- Estate planning
The order window for client brochures has closed, but we may have some leftover. Please contact Carolyn LaViolette at firstname.lastname@example.org
to learn if there are any extras.
Digital advertising targets your future clients
The MNCPA runs digital ads micro-targeted to people who could benefit from having a CPA in their corner. Users who click on our ads will be directed to our CPA Referral Service, where they can search for firms by location and service. Check your firm’s listing to ensure potential clients find you.
Tax stories featured in the media
The MNCPA promotes the profession by pitching story ideas and news releases to multiple news outlets. Then, a team of MNCPA spokespeople respond to media requests for tax-related stories, positioning CPAs as the most trusted tax experts in the industry. Watch our press room page and follow our media Twitter feed to see where your CPA peers are being featured.
Looking for more information?
Contact Tabitha McDonald at email@example.com or at 952-885-5522 to learn more about the MNCPA's CPA Referral Service.
Contact Carolyn LaViolette at firstname.lastname@example.org or at 952-885-5530 for more information about the MNCPA's Tax Campaign.