Digital advertising
Your business grows when you diversify your reach.
Target your message through various digital outlets, including the MNCPA’s website, the foremost online CPA resource in the Upper Midwest, popular e-newsletters or remarketing your business to those who visit the MNCPA website.
This Just In
MNCPA's daily e-newsletter
Advertise in the MNCPA’s NEW daily e-newsletter,
“This Just In,” and reach more than 6,100 subscribers. “This Just In” is sent out by 3 p.m. each day and features the news and information CPAs need to know. Daily and weekly rates are available. (
Only one advertiser per email.)
Statistics:
- 6,100+ subscribers
- 36% average open rate
- 308 average clicks
- 6% clicks on advertisement image
- 99% deliverabiltiiy rate
Advertising rates
- Daily banner ad only - $500 per day.
- Weekly banner ad only - $1,500 - your ad will run for one entire week. Cannot be broken up into individuals days.
- Sponsored content only $750 per placement.
- Banner ad and sponsored content bundle - $1,000 per day
- Weekly banner ad and 1x sponsored content bundle - $2,000 per week
Reserve your ad space today!
Other e-Newsletters:
The MNCPA also communicates monthly with both accounting educators from Minnesota universities and colleges and firm administrators from CPA firms. You can provide either a banner ad or sponsored content.
| E-newsletter |
Frequency |
Audience |
Approximate Subscribers |
| Firm Administrator Bulletin - Read sample |
Monthly |
Accounting practice firm administrators |
259 |
| Accounting Educator eNews - Read sample |
3-4x per year |
Minnesota college and university educators |
200 |
Advertising rates:
- $500 per monthly email
- $750 sponsored content
e-Newsletter statistics
- 28% of e-newsletters are opened
- 99% of e-newsletters are delivered
Reserve your ad space today!
e-Newsletter banner ad specifications (for all publications)
Sample:
- 540px by 70px
- Resolution 96 DPI, preferred
- Minimum of 12 px (9pt) font, preferred
- Must include company name or logo in the banner
- JPG, GIF or PNG, static images only. Flash cannot be used
- URL to link image
Website banner ad rates
The MNCPA website has more than 20,000 monthly views.
Fees: $500 per 30 days
Available website sections:
- Professional Education (CPE)
- New & Resources
- Involvement
- Career
- Becoming a CPA
Sample:
Website banner ad specifications
Section 1 Maximum of 50-characters including spaces
Section 2 Headline 30-characters including spaces. Tagline 40 characters including spaces
Section 3 Image/Logo 333px by 93px at 150 DPI (arrow cropping in at 40DPI)
Bar color can be one of these five colors (text will be white except with light grey, which will be black text)
Note: MNCPA maintains the right to refuse content.
Reserve your ad space today!
Digital retargeting
Retargeting provides you incredible opportunities to target exactly the customer you want to reach to build brand awareness and convert new customers. With retargeting, you follow CPAs and finance professionals around the web – starting with MNCPA.org. After they visit the MNCPA site, they will see your ad on nearly any website they visit. This guarantees access and sustained exposure to your audience. Learn more.
Rates and specifications
| Package |
# of Impressions |
Duration |
Cost |
| Silver |
25,000 |
30 days |
$2,500 |
| Gold |
70,000 |
90 days |
$4,500 |
| Platinum |
100,000 |
180 days |
$6,000 |
Start your digital marketing campaign today!
Leslie Mueller
Business Development Specialist
lmueller@mncpa.org
952-885-5520