Self-Study

LinkedIn Profile Secrets for CPAs

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Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

Major subjects

• Effective branding and LinkedIn profile positioning for CPAs
• Best practices and tips for each profile feature
• Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
• Sizzle elements: Your headshot, background banner, videos, and media
• Essential LinkedIn settings and privacy for CPAs

Learning objectives

• Make immediate improvements to your LinkedIn profile
• Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
• Showcase your credentials, education, experience, and personal brand

Who should take this program?

• CPA who wants to build a better LinkedIn profile

Pricing

Our records indicate you are a nonmember. If you register, you will be charged $58.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.