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21WX-3657: LinkedIn Profile Secrets for CPAs (Webinar)

If you have questions about this event, please call us at 952-831-2707.

Tuesday, September 21, 2021
11:00am - 1:00pm Central Time
2 CPE (2 non-technical)

Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Major subjects

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
  • Sizzle elements: Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs

Learning objective(s)

  • Make immediate improvements to your LinkedIn profile
  • Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
  • Showcase your credentials, education, experience, and personal brand

Who should take this program?

CPA who wants to build a better LinkedIn profile

Fees

Our records indicate you are a nonmember. If you register, you will be charged $79.00 (Standard Nonmember Fee). Members: Please log in to receive member fee.
Standard Member Fee $79.00
checkmark Standard Nonmember Fee $79.00

More program information

Location Online
Area
of study
Information technology
Field(s)
of study
Communications and Marketing - Non-Technical (2.0)
Level Basic
Format Group Internet Based
Sponsor CPA Crossings, LLC
NASBA ID#: 108744
Prerequisites Prereq. None
Advance
prep
None
Cancellation
policy
Receive a full refund if you cancel at least four business days before the event start date. Learn more

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If you have questions about this event, please call us at 952-831-2707.