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22WX-2493: Podcasts: How To Market Your Expertise To Get More Clients (Webinar)

If you have questions about this event, please call us at 952-831-2707.

Date Friday, December 9, 2022
Time 1:00pm - 2:00pm
Central Time
Location Online
CPE credits CPE 1.0
of study
Communications and Marketing - Non-Technical (1.0)
Standard Member Fee $49.00
Standard Nonmember Fee $49.00


Having a podcast is a great inexpensive way to showcase your expertise. Whether your interest or expertise is about taxes, auditing, information technology, or accounting careers, a podcast can be a great avenue to market your firm. You are only limited by your imagination.

It is not hard to start producing a podcast, because you probably have the equipment already. If you have earbuds to talk on your cell phone, then you could record and post an episode by tomorrow. Or you can purchase some equipment online today and have your podcast published by the end of the week.

This course helps you decide what type of podcast you could create, the content you want to discuss, where to get music for your podcast, how you can edit it for free, where to market your podcast, and how to find topics or guests to make your podcast interesting to your audience.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Who should take this program?

Any person interested in sharing information with others

Major subjects

  • Brainstorm ideas on creating a podcast that you are proud of
  • A guide on how to start your first episode
  • Overview of the equipment needed to start recording your podcast immediately

Learning objective(s)

  • Realize the value of a podcast for your CPA firm
  • Design the podcast that you want to create
  • Find interesting guests or topics for your podcast
  • Learn to record a podcast either solo or with multiple people
  • Evaluate options for editing podcasts
  • Recall various ways to market your podcasts


Course code Code 22WX-2493
Sponsor CPA Crossings, LLC
NASBA ID#: 108744
Level Basic
Format Group Internet Based
Prerequisites Prereq. None

If you have questions about this event, please call us at 952-831-2707.