New
24WX-0058: CFO Series: Bridging the Gap with Marketing Mgt - the Four Ps (Webinar)
Friday, June 7, 2024
10:00am - 12:00pm Central Time
2 CPE (2 non-technical)
What should we know about marketing and what are the four 'P's of marketing? Many financial leaders are not sufficiently knowledgeable about the marketing function, marketing management, and measuring marketing results. When we know more, both functions can work collaboratively to help drive a superior bottom line. We can more accurately measure success, for example, in order to approve a cost-effective strategy to maintain and grow the business organically. We will discuss proven techniques to help your organization grow and thrive. Finance and marketing can and should help each other - we will show you how.
Major subjects
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What is the function of Marketing?
- Creating demand, building reputation
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Inform and educate customers and potential customers
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Marketing plans
- What must be in a top-quality plan?
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Coordination with strategy and financial ability
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Products and services
- Why do customers buy, or not buy, your offerings?
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Core products, actual products, augmented products?
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Price
- Pricing is market driven, not cost driven!
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Cost leaders vs differentiators?
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When to increase price when to reduce price?
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Place or channels
- Effective and efficient channels?
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Alternative channels?
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Promotion
- Promotion alternatives and cost effectiveness
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Coordinating the 4Ps to gain maximum results
Learning objective(s)
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Identify four components of marketing
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Determine how finance and marketing can work collaboratively to drive superior financial performance
Who should take this program?
Corporate Financial Leaders, CEOs, CFOs, Controllers, CPAs, Accountants, Board members, advisors, and Consultants and any professionals interested in enhancing the bottom line by working in an effective partnership with the marketing function.
Fees
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you are a
nonmember.
If you register, you will be charged
$89.00
(Standard Nonmember Fee).
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|
Standard Member Fee |
$89.00
|
 Standard Nonmember Fee |
$89.00
|
